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31 de Dezembro de 2020

The meaning of San German's brand

Still in 2015, we ended up defining the company's operating segment, but we needed a name, a brand. After several alternatives, we realized that we should show, in our brand, a little bit of history, a little bit of our essence.


First of all, we need to make it clear that our brand has no connection with the football team, Paris neighborhood, count or anything else. Our brand was chosen based on some factors that, at the time, we considered important and significant.


Our factory is located in a small town in the extreme west of Santa Catarina, about 150km from Chapecó, on the border with Argentina and very close to the border with the state of Rio Grande do Sul. thousand and three hundred, inhabitants little Santa Helena became a municipality only in 1992 and still has much of its economic movement based on agribusiness. We believe that it would be important to honor our small municipality by taking part of its name to our brand. That's why we use San.


In addition, like the vast majority of companies in our region, our company is also family owned. The first work with wood started in the late 1960s, but not yet in the furniture segment. One way of making this clear, when our company was founded, was to reframe these family ties in our brand. That is why, in homage to one of our ancestors, Mr. Emílio Germano Bieger, colonizer of the region where the company is located, and also to the Germanic descent, of the family, we added the saying “German” to the brand.


We also have the square, added to the brand to symbolize the wood in even more raw form, even before receiving the nobility of the joinery and the appreciation we have for working with wood.


For all these reasons, we are very pleased to be San German!